Meta Ads for contractors in Toronto and the GTA
Reach homeowners on Facebook & Instagram.
We put your recent projects in front of the exact people in your area who are planning renovations or repairs.
Why word of mouth alone leaves money on the table
Referrals only reach the people your past customers happen to talk to. That is a small circle, and it does not include the homeowner two streets over who has been putting off a job for a year.
Google catches people who already decided to search. Facebook and Instagram reach the ones who have not started looking yet but will within a few months. If you are only on referrals, you never meet either group.
Referrals are slow
Word of mouth only moves as fast as your last customer talks about you. You cannot turn it up in a slow month.
Referrals are seasonal
When your neighbours stop renovating, the phone stops ringing. Nothing you do that week changes it.
Referrals cap your price
Friends of friends expect the friend price. Homeowners who find you online judge you on how professional you look.
Why Meta Ads work for trades
Homeowners scroll Facebook and Instagram every day. A clean before and after from a house in their own neighbourhood stops the scroll in a way a stock photo never will.
You can target down to the postal codes you serve, filter to homeowners in the right age and income bands, and show your work only to people who could realistically hire you.
It also gives you a second shot at everyone who visited your site and did not call. Retargeting is usually the cheapest lead source in the whole account.
How we run your Meta Ads
1. Creative from your real jobs
We turn the photos and clips already on your phone into before and afters, short reels, and simple offer graphics.
2. Precise local targeting
Postal code level targeting across your service area, filtered to homeowners rather than renters wherever the data allows.
3. Lead forms and click to call
Instant forms inside Facebook for the fastest response, plus click to call and site traffic campaigns where they work better.
4. Retargeting
Anyone who visited your website or watched your video gets a follow up ad. This is where the cheap bookings live.
5. Pixel and conversion tracking
We install the Meta Pixel and Conversions API so the platform learns which people actually book, not just who clicks.
6. Test, cut, scale
We run several creatives at once, kill the weak ones fast, and put budget behind whatever produces booked jobs.
What is included
- Ad creative made from your own project photos and clips
- Postal code precise targeting across the GTA
- Facebook and Instagram lead forms
- Retargeting for past website visitors and video viewers
- Meta Pixel and Conversions API setup
- Ongoing creative refresh so the ads do not go stale
- Lead notifications by text and email the moment a form comes in
- Monthly reporting on leads and cost per lead
What to expect
Meta leads are usually cheaper than Google leads but earlier in the buying process. They need a fast follow up, which is why we pair these campaigns with instant text back.
Over time the retargeting audience grows, and that is when the cost per booked job really drops.
Meta Ads questions, answered
Do Facebook ads actually work for contractors?
Yes, when the creative shows real local work and the follow up is fast. Meta leads are earlier in the process than Google leads, so speed of response matters more.
How much do Meta Ads cost for a trades business?
Most GTA trades start around 800 to 2,000 dollars a month. Lead costs are typically lower than Google, but a share of those leads need nurturing before they book.
What photos do you need from me?
Whatever is already on your phone. Before and after shots, a clip of the crew working, and a finished job photo are enough to build a full month of ads.
Should I run Meta Ads or Google Ads first?
If you need jobs this week, start with Google. If you already have Google running and want cheaper volume and brand presence in your area, add Meta.
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Want this running for your business?
Fill out the form and we will tell you honestly how meta ads would fit into your shop.
Contact us