For general contractors

A website, ranking and ads built to bring in the three jobs you want.

For builders and general contractors: a site built around finished projects, a page for every area you build in, organic ranking, and ads with a form that filters out the budgets you can't build for.

Or call (647) 300 0603

Framing crew working on a timber frame build
Timber framing going up on a new build
What we do

What we fix for builders and general contractors

A general contractor does a handful of large jobs a year, and homeowners research for months before choosing one. Most of that research happens on your website, if you have one worth looking at.

We rebuild the site around finished projects, write pages for the work and the areas you want more of, do the ranking work, and run ads with a form that asks for scope and budget before you drive out.

Interior of a house under construction with framing exposed
Step by step

How we do it

  1. 01

    A website that makes the trust case

    Project pages with real photos, a plain description of how a build runs, plus licence, insurance, warranty and references up front.

  2. 02

    A page for every area you build in

    Renovation contractor Oakville is what gets typed into Google. Your company name isn't.

  3. 03

    Ranking work every month

    Pages for additions, renovations, basements and custom builds, written to be found across the months a homeowner spends deciding.

  4. 04

    Ads with a form that filters

    Google ads on the work you want, and an enquiry form asking scope, timeline and budget range so the quotes you drive to are real.

Framing crew working on a timber frame build
The payoff

What it means for your business

The change is a shorter inbox with better names in it. Fewer wasted meetings, and one or two more signed builds a year.

  • Enquiries arrive with scope, timeline and budget already stated
  • Fewer site visits for jobs that were never affordable
  • A company that looks established enough for a six-figure decision
  • One extra signed build covers the year's marketing several times over
Timber framing going up on a new build
The work itself

What's included

  • Website: Built around finished projects, with proper project pages and your credentials where a homeowner can see them.
  • Service area pages: A page for each area you build in, written for the long research homeowners do before they call anyone.
  • SEO and organic growth: Pages for additions, renovations, basements and custom builds, plus backlinks and your Google listing.
  • Google and Meta ads: Search ads on the builds you want, and Facebook ads showing finished projects to homeowners in your areas.
  • Lead generation and filtering: Budget and scope questions on the form, call tracking, and monthly reporting on enquiries by type.
Proof

The numbers we can show you

Real OnLead account figures. Build numbers stay private to each client, so we show what we can stand behind.

0

leads in 10 weeks

HVAC Meta Ads campaign, Ontario · $6.89 per lead

0

leads in 30 days

Electrician Google Ads · $3,060 spend

0+

websites completed

Trades sites built and launched

72h

from kickoff to live

Most accounts

Straight answers

Questions general contractors ask us

We only need a few jobs a year. Is this worth it?

Yes, because of the size of them. One extra signed build covers the year several times over. The aim is a few serious enquiries, not a flood.

How do you stop the tire-kickers?

We ask for budget range, scope and timeline on the form, and say plainly on the site what size of project you take on.

Our work comes from referrals. Why change?

Referrals still look you up before they call. A site full of your finished builds makes it easier for them to say yes, and it catches new ones as well.

How long does it take to work?

Builders have a long decision cycle. First enquiries from ads within weeks, a steadier flow from Google around the six month mark.

Not sure where to start?

Tell us a bit about your shop.

We'll take a look at what you've got now and come back with a few honest notes on what's working and what isn't. No pitch, no pressure and it costs you nothing.

What happens next

We reply the same day, usually within a couple of hours. We will look at your website and Google listing, then send you a short note on what we would fix first.

Or just call us and ask.

(647) 300 0603

Rather pick a time? Book a 10 minute call →

  • No contracts
  • Local GTA team
  • Live within 72hrs

Rather see proof first? Check out our recent work →

We reply the same day.