Google Ads for contractors in Toronto and the GTA
Show up first when it matters.
When someone Googles 'emergency plumber near me' at midnight, you're the first name they see and the first they call.
Why contractor businesses get stuck on referrals and word of mouth
Referrals built your business, and they are still the best leads you get. The trouble is that they arrive on their own schedule. You cannot open the tap when you have a crew sitting idle, and you cannot close it when you are three weeks behind.
Meanwhile the homeowner with a burst pipe at midnight is not asking a neighbour. They are typing emergency plumber near me into Google and calling one of the first names they see. Every one of those jobs goes to whoever bought that moment.
Referrals are slow
Word of mouth only moves as fast as your last customer talks about you. You cannot turn it up in a slow month.
Referrals are seasonal
When your neighbours stop renovating, the phone stops ringing. Nothing you do that week changes it.
Referrals cap your price
Friends of friends expect the friend price. Homeowners who find you online judge you on how professional you look.
Urgent jobs never get referred
No one asks around when water is coming through the ceiling. They search, they call the top result, and they book.
How Google Ads fixes it
Google Ads is the only channel where you reach a person at the exact moment they have decided they need your trade. They are not being interrupted. They typed the problem in themselves.
That means the intent is already there. Your job is to be visible and easy to call. Local Services Ads sit at the very top with the Google Guaranteed badge and charge you per lead rather than per click. Search ads sit just below and let you control the exact services and postal codes you want.
Run properly, this becomes a dial. Busy month, turn it down. Slow month, turn it up. That is something word of mouth can never give you.
How we run your Google Ads
1. Service and area mapping
We list the jobs you actually want, the ones you make money on, and the postal codes you will drive to. Everything else gets excluded up front.
2. Local Services Ads setup
We handle the Google Guaranteed verification, licence and insurance uploads, and the profile setup so you appear in the top pay per lead block.
3. Search campaign build
Tight keyword groups per service, negative keyword lists to block tyre kickers and job seekers, and ad copy that names your city and your guarantee.
4. Landing pages that convert
Clicks go to a page about that exact service in that exact city, with click to call at the top. Not the homepage.
5. Call and lead tracking
Every call and form is tracked back to the keyword that caused it, so we spend more on what books and cut what does not.
6. Weekly optimisation and plain reports
We review search terms, bids, and budget every week and send you a report you can read in two minutes. Leads, cost per lead, and what we changed.
What is included
- Local Services Ads and Google Guaranteed setup
- Search campaigns built per service and per city
- Negative keyword management so you stop paying for junk clicks
- Conversion tracking for calls, forms, and bookings
- Landing pages matched to each campaign
- Bid and budget management every week
- Call recordings reviewed for lead quality
- A weekly report in plain English
What good looks like
The first month is about data. We find the searches that turn into booked jobs and the ones that waste money. From there, cost per lead usually falls month over month as the account learns and the negative lists grow.
We do not promise a magic number. We promise that you will know exactly what you spent, how many leads it produced, and what each one cost.
Google Ads questions, answered
How much should a contractor spend on Google Ads?
Most GTA trades start between 1,500 and 3,000 dollars a month in ad spend. What matters more is your average job value. If a job is worth 2,000 dollars, you can afford a much higher cost per lead than someone selling 200 dollar service calls.
What is the difference between Local Services Ads and Google Ads?
Local Services Ads sit above everything else, show the Google Guaranteed badge, and charge per lead. Regular search ads sit below them, charge per click, and give you far more control over keywords and service areas. Most trades should run both.
How fast do Google Ads work for contractors?
Calls usually start in the first week. Real optimisation takes 60 to 90 days as we cut the wasted searches and build up conversion data.
Do I need a website to run Google Ads?
For Local Services Ads, no. For search ads, yes. Sending paid clicks to a weak page is the fastest way to waste a budget.
Works even better with
Want this running for your business?
Fill out the form and we will tell you honestly how google ads would fit into your shop.
Contact us